Cavabunga
Description
Cavabunga is a lifestyle brand that was created for filling a gap. Middle-aged men & women today have evolved – they are self-conscious, spend time and money on self-grooming, associate with brands to express themselves and believe in investing in quality of life vs. savings in a bank. This brand is an expression for millennials – those who are not accomplished or have not achieved their true potential – but they are on the way to greatness, and they know it!
Client
Cavabunga
Year
2024
Category
Strategy & Branding
Credits
Strategy & Branding - Igor Nora