Creazma

Creazma is a podcast production company located in Cairo, Egypt 🇪🇬.

The client approached me to develop a vibrant project, full of personality and individuality.

It is represented by a mountain of sand formed by the action of the winds; it is the grouping of millions of particles as a unique expression of force, and is in constant motion, advancing unhindered. Sand dunes are unique in each place and can vary in size, shape, and color.
We brought this reference to translate also the deserts located in Egypt, the company's home country.

From this concept, we created an abstract and versatile graphic. A topography of a pile of sand that is moving and taking its particles to other places.x

As stated in the briefing, it was necessary that the Creazma brand convey authenticity and modernity through its identity. Therefore, we worked on custom typography, using geometric shapes and a visual pattern that brings movement, using the expessures of the typography to represent this idea. The uppercase was chosen to convey a more professional and serious brand. Since the identity brings a young universe, we brought this solution to contrast.