Visual Identity · 2024

We Clean

We Clean — Visual Identity, image 1

Offering impeccable cleaning to transform your spaces.

At We Clean, we are dedicated to providing high standard cleaning services that go beyond expectations. With a focus on quality and attention to detail, we use efficient methods and quality products to transform your spaces into impeccably clean environments. Our team is made up of trained and committed professionals, ensuring that each client receives a personalized and dedicated service. Whether for homes or commercial environments, we are here to take care of your space and provide a cleaner, more pleasant environment for you to make the most of your brands' growth.

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We Clean's main typeface was designed to reflect simplicity, modernity and attention to detail. With straight, simple lines, the typeface conveys a clean, clear appearance, ensuring legibility in all applications. The rounded corners add a soft and welcoming touch, in line with We Clean's friendly and caring approach. This feature also sets the typeface apart, making it unique and easily recognizable.

The typeface design was created using a perfect grid, ensuring that each letter and space is in harmony. This precision contributes to a balanced and consistent look, which is essential to the brand's visual identity. Each character has been carefully designed to maintain a visual balance, ensuring that the typography is aesthetically pleasing and functional in different sizes and contexts. The uniform proportion of the letters makes them easy to read in both printed and digital materials.

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Our brand concept is to represent the essence of cleanliness and the removal of dirt. This idea is reflected in both the main typography and the supporting graphic elements of the brand. We use a simple, indirect design that effectively conveys the values of cleanliness and clarity. This element not only reinforces our visual identity, but also adds deep meaning to our project, symbolizing our dedication to purity and excellence.

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Credits

Design Direction
Igor Nora
Research & Strategy
Igor Nora, KAVE BRANDS

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